Creative Graphic & Visual Design
Let's explore the universe of creative design.
Introduction: Want to grow your business, but don’t have the time or know-how to do it? We’ve got you covered.
Have you been thinking of making your website look good? Or do you need a sales page that converts into leads and eventually customers? Here at Iconic Marketing Agency, we can help. We’re a group of graphic designers and visual designers in Nairobi who create stunning design elements for our clients’ projects. Aside from this, we’re also affordable! If you’re looking for the best graphic design services in Nairobi, Kenya , then click here to learn more about us.
When most people think of visual design, they think of logos, posters and print media. There are many other aspects of visual design that can help your brand connect more profoundly with your audience. This visual design involves everything from the colors you use, to the layouts and transitions in your web pages. In this article, we will explore the universe of creative design.
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What is visual design?
Visual design is the art of creating a pleasing, legible, and effective visual layout for a website or application. It involves thinking about how to organize elements on the screen so that they’re easy for users to understand at a glance.
Good visual design can make your product look more professional and appealing to customers, which can increase conversions. However, bad visual design can cause confusion among users and make them less likely to complete tasks on your site.
Visual design is not just about making things look pretty; it’s about making your website easy to use, too. A visual designer will take the information you’ve gathered and craft the product in a way that makes it easy for your audience to understand.
Visual design can make or break your product—especially if it’s something that people interact with regularly, like an app or website. If you don’t have a strong visual design strategy in place, then people might not want to keep using your product!
Elements of Visual design
Visual design is one of the most important aspects of any product, and it’s also one of the most overlooked. Here are some elements that make up visual design:
- Color
- Typography
- Layout and organization.
- Line and Shape
Color
The color palette for your brand should be consistent across all platforms and media. It’s also important to make sure you have enough variety in your color palette so that it doesn’t get boring or repetitive.
Typography
Never underestimate the power of typography—it can make or break an entire design! A good rule to follow is to choose a font that feels familiar and intuitive, but also adds some personality to your brand. Make sure you pair your fonts with the right font size and weight so that they’re easy to read and don’t get lost amongst other elements in your design.
Shape
Shapes can be used to create hierarchy in your design and help viewers understand what they’re looking at. For example, circles are often used to represent people and other living things because they’re eye-catching and draw attention.
Line
Lines are another tool that designers use to create hierarchy, focus attention on something important, and guide viewers through a document or layout.
Space
The space between different elements of your design is also important for creating visual hierarchy—it helps determine which elements stand out from one another by giving them more or less space around them than other elements in the same layout (or even within the same element).
Texture
Texture can be added using textured backgrounds or overlays on top of images or other graphics; it adds depth and dimensionality when done correctly!
Layout & Organization
Layout refers to how you arrange content on a page; organization refers to how information is grouped together (i.e., by category, alphabetically, etc.). Both elements are crucial in creating order within your design and making sure users understand how they should interact with it.
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What is graphic design
Graphic design is a form of visual communication. Graphic designers create visual concepts and strategies that support your brand’s message, vision and goals.
Graphic designers use a variety of different tools and techniques to create the images that convey your company’s message, including typography, photography, illustration, infographics and video.
Graphic design is used in almost every industry imaginable. A graphic designer can help you with any project that requires the use of visual elements: from print materials like business cards or brochures to web pages and social media posts; from packaging and signage to advertisements; from logos to annual reports; from promotional materials such as pamphlets or booklets; from environmental graphics such as wayfinding signs or building facades—the possibilities are endless!
A good designer will listen carefully to what you want before creating ideas for you to review. The designer will ask questions about your audience so they know who they’re designing for and what kind of tone should be used in their work. They’ll also ask questions about your budget so they know how much money is available for the project before starting work on it!
Elements of graphic design
Graphic designers use a variety of techniques to create effective designs, including:
- Grid
- Typography
- Color theory and
- Image treatment.
Grid
The structure of a design, typically made up of columns and rows.
Typography
The visual elements of text, including typeface, font size, letter spacing, line length, leading (line spacing), and kerning (space between characters).
Color theory
A system of color relationships that allows designers to create harmonious color schemes and make color decisions more easily.
Image treatment
The way an image is cropped, enhanced with filters or effects, or altered in other ways to make it look better within the context of a design or layout.
Difference between visual design and graphic design
The difference between visual design and graphic design is that one is concerned with the look and feel of a website, while the other focuses on how the site’s content is presented. Visual designers are responsible for making sure that the site looks good and is easy to use, while graphic designers take care of all the text and images that appear on the site.
Visual designers are concerned with things like:
- The placement of graphics (or lack thereof)
- The colors used in the design
- The size of fonts and how they’re used in relation to each other
Graphic designers are concerned with things like:
- What information should be placed where on a page?
- How will it be organized?
- How can we make sure people can find what they’re looking for?
Types of graphic designers.
Graphic designers are the people who design things like logos, websites and advertisements. There are many different types of graphic designers, each with their own speciality.
Logo designers.
* Logo designers create logos for businesses or organizations. They will use different fonts or colours to make a logo stand out.
Website designers.
* Website designers design websites that can be viewed on a computer or mobile device. They must ensure that the website is easy to navigate and looks good on all devices.
Advertisement designers.
* Advertisement designers create advertisements that are used in newspapers or magazines to promote a product or service. They will often use catchy images and words to get people interested in what they’re offering.
Branding designers.
* Branding designers design the look of an entire company’s branding, including its logo, colour scheme and other aspects of its identity. This helps customers recognize them as a brand instantly!
Best graphic designers in Kenya in 2022.
If you want the best graphic designers in Kenya, you’ve come to the right place. We’ve got a team of incredible artists who will create a design that represents your company and its products in the best possible way.
And yes, we know what we’re talking about. We are the best graphic designers in Kenya because we have worked with over 100 clients from all over the country, and we have helped them achieve their goals time and time again. Our clients include small businesses and major companies from all over the country.
We know what it takes for a business to succeed: you need a great logo that attracts customers and makes them want to buy from you instead of your competitors; you need an appealing website where people can find out more about your brand; and most importantly, you need an effective marketing plan that will help attract more customers so they can buy what they want!
That’s why we offer services like logo design, website design & development, social media management & advertising campaigns (Facebook ads), email marketing & newsletter… whatever it takes to make sure your business has everything it needs to succeed!
We take pride in our work because we know how important it is for businesses like yours.